When buyers ask AI about professional audio equipment, MOTU is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Focusrite is named more often.
AI names MOTU in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named MOTU.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
MOTU is second. Focusrite is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Focusrite 100% #2.7
- 02 MOTUYou 67% #5.2
- 03 Behringer 67% #3.2
- 04 Audient 67% #5.2
- 05 Universal Audio 67% #6.2
- 06 PreSonus 50% #6.0
Buyers asked. AI answered. MOTU was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
MOTU loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 10 websites to get MOTU onto first
- The questions to win, in the order to win them
- What to publish on MOTU's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.66). Recurring marks: bold product claims, CTA in bio.
Your best post earns 4.0% engagement; the median post 1.4%. The one that landed opened with “feature_highlights”.
4 images, 1 carousel across 5 posts. reels untested.
5 of 5 captions ask the reader to do anything. 5–11 hashtags per post. 111 words on average.
0.3 posts a week between 2 Jul and 20 Oct. Less than one post a week.
Your best post earned 8.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“feature_highlights”, 4.0% ER.
“discover visual improvements”, 0.5% ER.
Product showcase posts average 2.1%, promotional posts 1.0%: 2.2× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01bold product claims
- 02CTA in bio
- 03tech-centric visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about professional audio equipment, MOTU is named in 4 of 6 answers.
MOTU is second. Focusrite is named more often.
- 01 Focusrite 100% #2.7
- 02 MOTU YOU 67% #5.2
- 03 Behringer 67% #3.2
- 04 Audient 67% #5.2
- 05 Universal Audio 67% #6.2
- 06 PreSonus 50% #6.0
Buyers asked. AI answered. MOTU was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 66
A 6-colour palette held across 7 posts (consistency 0.66). Recurring marks: bold product claims, CTA in bio.
Fix in full reportHook strengthBest post vs. median 34
Your best post earns 4.0% engagement; the median post 1.4%. The one that landed opened with “feature_highlights”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 100
5 of 5 captions ask the reader to do anything. 5–11 hashtags per post. 111 words on average.
CTA templatesCadencePosts per week 18
0.3 posts a week between 2 Jul and 20 Oct. Less than one post a week.
Best posting windowsYour best post earned 8.7× the engagement of your weakest.
#1 · 4.0%
“brand”