Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 10 posts (consistency 0.80). Recurring marks: bold text overlays, episodic series titles.
Your best post earns 1.9% engagement; the median post 0.1%. The one that landed opened with “The biggest party of the year is around the corner!”.
6 reels, 4 carousels across 10 posts. images untested.
8 of 10 captions ask the reader to do anything. 0–2 hashtags per post. 45 words on average.
18.5 posts a week between 28 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 39× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The biggest party of the year is around the corner!”, 1.9% ER.
“We love summer fits 🤠”, 0.0% ER.
Behind the scenes posts average 1.0%, lifestyle posts 0.2%: 4.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered framing dominates, often utilizing natural frames like arched mirrors, car windows, or circular straw borders to focus on the subject.
Voice
“Playful, conversational Dutch mixed with trendy English catchphrases. Uses first-person plural ('we', 'our') to invite the audience into the brand's inner circle, often structured with dramatic episodic hooks and plenty of emojis.”
Recurring marks
- 01bold text overlays
- 02episodic series titles
- 03co-branded elements
- 04mirror selfies
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 80
A 6-colour palette held across 10 posts (consistency 0.80). Recurring marks: bold text overlays, episodic series titles.
Fix in full reportHook strengthBest post vs. median 8
Your best post earns 1.9% engagement; the median post 0.1%. The one that landed opened with “The biggest party of the year is around the corner!”.
Hook formulasFormat rangeReel · Carousel · Image 69
6 reels, 4 carousels across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 63
8 of 10 captions ask the reader to do anything. 0–2 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 95
18.5 posts a week between 28 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 39× the engagement of your weakest.
#1 · 1.9%
Centered framing dominates, often utilizing natural frames like arched mirrors, car windows, or circular straw borders to focus on the subject.
“Playful, conversational Dutch mixed with trendy English catchphrases. Uses first-person plural ('we', 'our') to invite the audience into the brand's inner circle, often structured with dramatic episodic hooks and plenty of emojis.”