Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.16). Recurring marks: clear product display, host explanation in warehouse setting.
Your best post earns 27.4% engagement; the median post 6.6%. The one that landed opened with “visual product display”.
5 of 5 posts are reels. carousels and images untested.
4 of 5 captions ask the reader to do anything. 4–8 hashtags per post. 76 words on average.
0.9 posts a week between 9 Sept and 18 Oct. Less than one post a week.
Your best post earned 47× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual product display”, 27.4% ER.
“Which labels to use and which not to use”, 0.6% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“consistent with brand voice”
Recurring marks
- 01clear product display
- 02host explanation in warehouse setting
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSix posts, scored on five things.
Visual identityPalette, layout, marks 16
A 6-colour palette held across 6 posts (consistency 0.16). Recurring marks: clear product display, host explanation in warehouse setting.
Fix in full reportHook strengthBest post vs. median 24
Your best post earns 27.4% engagement; the median post 6.6%. The one that landed opened with “visual product display”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 88
4 of 5 captions ask the reader to do anything. 4–8 hashtags per post. 76 words on average.
CTA templatesCadencePosts per week 28
0.9 posts a week between 9 Sept and 18 Oct. Less than one post a week.
Best posting windowsYour best post earned 47× the engagement of your weakest.
#1 · 27.4%
“consistent with brand voice”