Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: solid pink field with a stacked bold headline, typewriter-style handle line as the follow prompt.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “WE HAVE MOVED”.
3 images, 2 reels across 5 posts. carousels untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 13 words on average.
4.3 posts a week between 7 May and 15 May.
Your best post earned 4.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“WE HAVE MOVED”, 0.1% ER.
“WE HAVE MOVED”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A solid colour field carries a stacked bold headline and one handle line, like a shop-window sign.
Voice
“Playful and breezy, like a friend tipping you off to news from the stockroom: one short hook, a follow nudge, then a kiss sign-off.”
Recurring marks
- 01solid pink field with a stacked bold headline
- 02typewriter-style handle line as the follow prompt
- 03MONKI-printed boxes as recurring set dressing
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 31
A 6-colour palette held across 7 posts (consistency 0.31). Recurring marks: solid pink field with a stacked bold headline, typewriter-style handle line as the follow prompt.
Fix in full reportHook strengthBest post vs. median 63
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “WE HAVE MOVED”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 reels across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 13 words on average.
CTA templatesCadencePosts per week 90
4.3 posts a week between 7 May and 15 May.
Best posting windowsYour best post earned 4.1× the engagement of your weakest.
#1 · 0.1%
A solid colour field carries a stacked bold headline and one handle line, like a shop-window sign.
“Playful and breezy, like a friend tipping you off to news from the stockroom: one short hook, a follow nudge, then a kiss sign-off.”