When buyers ask AI about personal finance advice, Money is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Money.
Read from the 6 answers that named Money.
AI links Money with this more than any other theme, and rarely credits it for platform focus. The full report shows the exact wording from each answer.
Money leads. Bankrate is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 MoneyYou 100% #4.3
- 02 Bankrate 33% #3.5
- 03 SmartAsset 33% #4.0
- 04 CompareAccounts 17% #1.0
- 05 Empower 17% #1.0
- 06 Freddie Mac 17% #1.0
Money loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Money onto first
- The questions to win, in the order to win them
- What to publish on Money's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.51). Recurring marks: bold text overlays, use of statistics as hooks.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “$6 Billion Stolen in Just 20 Minutes”.
5 of 5 posts are carousels. reels and images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 68 words on average.
2.5 posts a week between 22 Oct and 5 Nov.
Your best post earned 3.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“$6 Billion Stolen in Just 20 Minutes”, 0.0% ER.
“65% of Americans Plan to Cut Other Expenses Just to Afford …”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with clear focus on key elements, often supported by text overlays.
Voice
“Clear, concise, and professional, with a focus on delivering actionable financial insights and updates.”
Recurring marks
- 01bold text overlays
- 02use of statistics as hooks
- 03minimalist and editorial visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about personal finance advice, Money is named in 6 of 6 answers.
Money leads. Bankrate is next.
- 01 Money YOU 100% #4.3
- 02 Bankrate 33% #3.5
- 03 SmartAsset 33% #4.0
- 04 CompareAccounts 17% #1.0
- 05 Empower 17% #1.0
- 06 Freddie Mac 17% #1.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 51
A 6-colour palette held across 7 posts (consistency 0.51). Recurring marks: bold text overlays, use of statistics as hooks.
Fix in full reportHook strengthBest post vs. median 48
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “$6 Billion Stolen in Just 20 Minutes”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 68 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 22 Oct and 5 Nov.
Best posting windowsYour best post earned 3.3× the engagement of your weakest.
#1 · 0.0%
Centered compositions with clear focus on key elements, often supported by text overlays.
“Clear, concise, and professional, with a focus on delivering actionable financial insights and updates.”