Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: POV text overlays, custom physical props (e.g., magic wand card).
Your best post earns 5.1% engagement; the median post 0.8%. The one that landed opened with “Mondays with: Chiara at Il Limone”.
8 reels, 2 carousels across 10 posts. images untested.
4 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 65 words on average.
1.7 posts a week between 7 Jul and 17 Aug.
Your best post earned 11× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Mondays with: Chiara at Il Limone”, 5.1% ER.
“From screen to stitch.”, 0.4% ER.
Behind the scenes posts average 1.3%, product showcase posts 0.6%: 2.0× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered subjects with dynamic framing, often utilizing POV perspectives, forced perspective, or structured collages to showcase products.
Voice
“Playful, conversational, and self-aware. Often uses first-person plural ('we', 'our team') to share behind-the-scenes design journeys, mixed with witty design humor and corporate satire.”
Recurring marks
- 01POV text overlays
- 02custom physical props (e.g., magic wand card)
- 03humorous design-related slogans on apparel
- 04retro VHS corporate satire
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 75
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: POV text overlays, custom physical props (e.g., magic wand card).
Fix in full reportHook strengthBest post vs. median 16
Your best post earns 5.1% engagement; the median post 0.8%. The one that landed opened with “Mondays with: Chiara at Il Limone”.
Hook formulasFormat rangeReel · Carousel · Image 56
8 reels, 2 carousels across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 51
4 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 43
1.7 posts a week between 7 Jul and 17 Aug.
Best posting windowsYour best post earned 11× the engagement of your weakest.
#1 · 5.1%
Centered subjects with dynamic framing, often utilizing POV perspectives, forced perspective, or structured collages to showcase products.
“Playful, conversational, and self-aware. Often uses first-person plural ('we', 'our team') to share behind-the-scenes design journeys, mixed with witty design humor and corporate satire.”