When buyers ask AI about European payment processing, Mollie is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Adyen and Stripe are named more often.
The one idea AI attaches to Mollie.
Read from the 3 answers that named Mollie.
AI links Mollie with this more than any other theme, and rarely credits it for transparent pricing. The full report shows the exact wording from each answer.
Mollie is third. Adyen is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Adyen 100% #1.7
- 02 Stripe 100% #2.3
- 03 MollieYou 50% #1.3
- 04 Checkout.com 17% #3.0
- 05 Klarna 17% #3.0
- 06 PayPal 17% #3.0
Buyers asked. AI answered. Mollie was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Mollie loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
recommending others
- Which of the 0 websites to get Mollie onto first
- The questions to win, in the order to win them
- What to publish on Mollie's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: Black and white base with a single accent colour, Bold sentence-case headline lines.
Your best post earns 1.0% engagement; the median post 0.6%. The one that landed opened with “Today, we completed our acquisition of gocardless”.
5 of 5 posts are reels. carousels and images untested.
1 of 5 captions asks the reader to do anything. 0–5 hashtags per post. 62 words on average.
0.3 posts a week between 17 Jun and 29 Sept. Less than one post a week.
Your best post earned 3.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Today, we completed our acquisition of gocardless”, 1.0% ER.
“What does profitable growth in e-commerce really take?”, 0.3% ER.
Promotional posts average 0.8%, behind the scenes posts 0.5%: 1.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Single bold headline or logo held on a dark or flat field with generous negative space
Voice
“Confident and plain, speaking as we about one platform that removes payment friction for businesses.”
Recurring marks
- 01Black and white base with a single accent colour
- 02Bold sentence-case headline lines
- 03Map of Europe as a recurring visual
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about European payment processing, Mollie is named in 3 of 6 answers.
Mollie is third. Adyen is named almost twice as often.
- 01 Adyen 100% #1.7
- 02 Stripe 100% #2.3
- 03 Mollie YOU 50% #1.3
- 04 Checkout.com 17% #3.0
- 05 Klarna 17% #3.0
- 06 PayPal 17% #3.0
Buyers asked. AI answered. Mollie was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 16
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: Black and white base with a single accent colour, Bold sentence-case headline lines.
Fix in full reportHook strengthBest post vs. median 63
Your best post earns 1.0% engagement; the median post 0.6%. The one that landed opened with “Today, we completed our acquisition of gocardless”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 33
1 of 5 captions asks the reader to do anything. 0–5 hashtags per post. 62 words on average.
CTA templatesCadencePosts per week 18
0.3 posts a week between 17 Jun and 29 Sept. Less than one post a week.
Best posting windowsYour best post earned 3.2× the engagement of your weakest.
#1 · 1.0%
Single bold headline or logo held on a dark or flat field with generous negative space
“Confident and plain, speaking as we about one platform that removes payment friction for businesses.”