When buyers ask AI about market intelligence and consumer research, Mintel is not in the answers yet.
Kantar is named in 100% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Mintel yet.
Nothing to read yet. This fills in as soon as AI names Mintel.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Mintel was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Mintel
Kantar leads. Mintel can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Kantar 100% #1.5
- 02 NielsenIQ 100% #1.5
- 03 Ipsos 50% #3.0
- — MintelYou 0% Not named
Buyers asked. AI answered. Mintel was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Mintel is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Mintel onto first
- The questions to win, in the order to win them
- What to publish on Mintel's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: solid yellow headline block with black uppercase type, starburst call-outs carrying one key message.
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “Innovation Insider is back for round two.”.
2 carousels, 2 images, 1 reel across 5 posts.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 141 words on average.
2.6 posts a week between 22 Oct and 4 Nov.
Your best post earned 4.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Innovation Insider is back for round two.”, 0.2% ER.
“What if the next innovation opportunity isn’t another produ…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A bold yellow headline block sits over a photograph, with a white starburst or award badge breaking the frame.
Voice
“Mintel speaks like a confident market expert, opening with a short hook line and a relevant emoji, then steering the reader toward the report, award or webinar in plain, professional language.”
Recurring marks
- 01solid yellow headline block with black uppercase type
- 02starburst call-outs carrying one key message
- 03bold black headline with the report or series name in large type
- 04grey or desaturated product-shelf backgrounds
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about market intelligence and consumer research, Mintel is not in the answers yet.
Kantar leads. Mintel can enter with one mention.
- 01 Kantar 100% #1.5
- 02 NielsenIQ 100% #1.5
- 03 Ipsos 50% #3.0
- — Mintel YOU 0% Not named
Buyers asked. AI answered. Mintel was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 19
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: solid yellow headline block with black uppercase type, starburst call-outs carrying one key message.
Fix in full reportHook strengthBest post vs. median 67
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “Innovation Insider is back for round two.”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 images, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 141 words on average.
CTA templatesCadencePosts per week 60
2.6 posts a week between 22 Oct and 4 Nov.
Best posting windowsYour best post earned 4.5× the engagement of your weakest.
#1 · 0.2%
A bold yellow headline block sits over a photograph, with a white starburst or award badge breaking the frame.
“Mintel speaks like a confident market expert, opening with a short hook line and a relevant emoji, then steering the reader toward the report, award or webinar in plain, professional language.”