Prepared for MINIMALIST BAKER

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

Followers

0.1%

Best post ER

0.0%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.29). Recurring marks: vegan, dairy-free.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “quick recipe”.

Hook formulas

Format range

Reel · Carousel · Image

3 carousels, 2 reels across 5 posts. images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

5 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 72 words on average.

CTA templates

Cadence

Posts per week

9.0 posts a week between 26 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 6.7× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.1% ERReel · 26 Oct 2026

The hook

“quick recipe”

Why it worked

01clear recipe hook
02vegan option
03one-pan format

2,231 likes556 comments

#2 · 0.1% ER

clear vegan/dairy-free value proposition

#3 · 0.0% ER

5 ingredients & 20-ish minutes

clear recipe cues

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“quick recipe”, 0.1% ER.

Weakest

“Opening line highlights fan-favorite fall recipe”, 0.0% ER.

Pattern

Lifestyle posts average 0.1%, product showcase posts 0.0%: 1.7× apart.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.29share of frame

#FFFFFF83%

#C4A08567%

#5A3D2E50%

#8B5E3C50%

#2B1F0F33%

#D9C9A333%

Look

lifestyle, warm food-forward

diagonal/angled top-down layoutclose-up, macro, rule of thirds with bowl in foregroundcollage elements with overhead flat laycentered with vertical stack of slices

natural lighting, soft wood, fabric textures; glossy chocolate coating subtle camera motion in reels; stills for posts

Voice

“second person; warm approachable”

Avg caption

72 words

Language

English

vegandairy-freeseasonal dessertsquick recipes

Recurring marks

01vegan
02dairy-free
03one-bowl/one-pot recipes
04seasonal desserts
05colorful plating

Subjects, by frequency

dessert

snack

soup

chili

pumpkin roll

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

65/100

Followers

0.1%

Best post ER

0.0%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 29

A 6-colour palette held across 7 posts (consistency 0.29). Recurring marks: vegan, dairy-free.

Fix in full report

Hook strengthBest post vs. median 35

Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “quick recipe”.

Hook formulas

Format rangeReel · Carousel · Image 69

3 carousels, 2 reels across 5 posts. images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 98

5 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 72 words on average.

CTA templates

CadencePosts per week 95

9.0 posts a week between 26 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best post earned 6.7× the engagement of your weakest.

#1 · 0.1%

The hook

“quick recipe”

Reel · 26 Oct 2026 · 2,231 likes

01clear recipe hook

02vegan option

03one-pan format

#2 · 0.1% ER

clear vegan/dairy-free value proposition

#3 · 0.0% ER

5 ingredients & 20-ish minutes

clear recipe cues

03All 5 posts, by engagement

26 Oct30 Oct

Best · “quick recipe”, 0.1% ER.

Weakest · “Opening line highlights fan-favorite fall recipe”, 0.0% ER.

Pattern · Lifestyle posts average 0.1%, product showcase posts 0.0%: 1.7× apart.

04Brand signature

83%

67%

50%

lifestyle, warm food-forward

diagonal/angled top-down layoutclose-up, macro, rule of thirds with bowl in foregroundcollage elements with overhead flat laycentered with vertical stack of slices

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @minimalistbaker

5 fixes · competitors · AI answers

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