When buyers ask AI about Mental health charity, Mind is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Mind.
Read from the 6 answers that named Mind.
AI links Mind with this more than any other theme, and rarely credits it for recommended choice. The full report shows the exact wording from each answer.
Mind leads. Samaritans is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 MindYou 100% #1.5
- 02 Samaritans 67% #1.5
- 03 Shout 33% #2.5
- 04 Anxiety UK 17% #2.0
- 05 Rethink Mental Illness 17% #2.0
- 06 NHS Talking Therapies 17% #3.0
Mind loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Mind onto first
- The questions to win, in the order to win them
- What to publish on Mind's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: single bold statement graphic, blue label bars and handle at the bottom.
Your best post earns 0.9% engagement; the median post 0.2%. The one that landed opened with “The scariest thing this Halloween is the millions of people asking for help and not getting it when they need it.”.
3 carousels, 2 images across 5 posts. reels untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 45 words on average.
6.9 posts a week between 31 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The scariest thing this Halloween is the millions of people…”, 0.9% ER.
“A truly accessible mental health service is timely, local a…”, 0.1% ER.
Inspirational posts average 0.6%, educational posts 0.2%: 3.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single bold headline or text block placed centrally or in the lower half, over a flat colour field, a darkened photo, or a close-up face.
Voice
“A campaigning charity speaking as we, direct and plain, moving from a hook to a short case and then to a call for change.”
Recurring marks
- 01single bold statement graphic
- 02blue label bars and handle at the bottom
- 03NEWS tag on news-style covers
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Mental health charity, Mind is named in 6 of 6 answers.
Mind leads. Samaritans is next.
- 01 Mind YOU 100% #1.5
- 02 Samaritans 67% #1.5
- 03 Shout 33% #2.5
- 04 Anxiety UK 17% #2.0
- 05 Rethink Mental Illness 17% #2.0
- 06 NHS Talking Therapies 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 19
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: single bold statement graphic, blue label bars and handle at the bottom.
Fix in full reportHook strengthBest post vs. median 24
Your best post earns 0.9% engagement; the median post 0.2%. The one that landed opened with “The scariest thing this Halloween is the millions of people asking for help and not getting it when they need it.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 images across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 95
6.9 posts a week between 31 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.0× the engagement of your weakest.
#1 · 0.9%
A single bold headline or text block placed centrally or in the lower half, over a flat colour field, a darkened photo, or a close-up face.
“A campaigning charity speaking as we, direct and plain, moving from a hook to a short case and then to a call for change.”