Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: centered typography on solid background, text overlays to introduce product/features.
Your best post earns 10.6% engagement; the median post 1.4%. The one that landed opened with “opening quote”.
4 reels, 1 carousel across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 21 words on average.
0.2 posts a week between 2 Apr and 25 Sept. Less than one post a week.
Your best post earned 10× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening quote”, 10.6% ER.
“text_overlay”, 1.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“authoritative”
Recurring marks
- 01centered typography on solid background
- 02text overlays to introduce product/features
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: centered typography on solid background, text overlays to introduce product/features.
Fix in full reportHook strengthBest post vs. median 13
Your best post earns 10.6% engagement; the median post 1.4%. The one that landed opened with “opening quote”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 47
3 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 21 words on average.
CTA templatesCadencePosts per week 16
0.2 posts a week between 2 Apr and 25 Sept. Less than one post a week.
Best posting windowsYour best post earned 10× the engagement of your weakest.
#1 · 10.6%
“authoritative”