When buyers ask AI about restaurant guide and dining discovery, MICHELIN Guide (official) is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to MICHELIN Guide (official).
Read from the 6 answers that named MICHELIN Guide (official).
AI links MICHELIN Guide (official) with this more than any other theme, and rarely credits it for starred and bib gourmand coverage. The full report shows the exact wording from each answer.
MICHELIN Guide (official) leads. Google Maps is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 MICHELIN Guide (official)You 100% #1.0
- 02 Google Maps 83% #3.8
- 03 Time Out 67% #2.0
- 04 TripAdvisor 67% #2.8
- 05 TasteAtlas 17% #3.0
MICHELIN Guide (official) loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get MICHELIN Guide (official) onto first
- The questions to win, in the order to win them
- What to publish on MICHELIN Guide (official)'s own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: plain background so the dish is the hero, restaurant name and city on the image.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Five editions and a new MICHELIN Star for Malaysia.”.
3 reels, 2 carousels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 56 words on average.
7.9 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 12× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Five editions and a new MICHELIN Star for Malaysia.”, 0.2% ER.
“Karak chai, shawarma or king crab?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single dish centred on a plain white plate, shot close, with the restaurant name laid over the image.
Voice
“The guide speaks about the restaurant rather than to the reader: news is stated plainly, awards are celebrated, and congratulations go to the chefs and teams.”
Recurring marks
- 01plain background so the dish is the hero
- 02restaurant name and city on the image
- 03MICHELIN emblem at the foot or bottom centre
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about restaurant guide and dining discovery, MICHELIN Guide (official) is named in 6 of 6 answers.
MICHELIN Guide (official) leads. Google Maps is next.
- 01 MICHELIN Guide (official) YOU 100% #1.0
- 02 Google Maps 83% #3.8
- 03 Time Out 67% #2.0
- 04 TripAdvisor 67% #2.8
- 05 TasteAtlas 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: plain background so the dish is the hero, restaurant name and city on the image.
Fix in full reportHook strengthBest post vs. median 46
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Five editions and a new MICHELIN Star for Malaysia.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 75
4 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 56 words on average.
CTA templatesCadencePosts per week 95
7.9 posts a week between 4 Nov and 8 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 12× the engagement of your weakest.
#1 · 0.2%
A single dish centred on a plain white plate, shot close, with the restaurant name laid over the image.
“The guide speaks about the restaurant rather than to the reader: news is stated plainly, awards are celebrated, and congratulations go to the chefs and teams.”