When buyers ask AI about Dutch online news media, Metro is named in 1 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. NOS and NU.nl are named more often.
AI names Metro in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Metro.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Metro is fourth. NOS is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 NOS 100% #1.3
- 02 NU.nl 100% #1.7
- 03 RTL Nieuws 33% #3.0
- 04 MetroYou 17% #4.0
- 05 De Telegraaf 17% #3.0
- 06 NRC 17% #3.0
Buyers asked. AI answered. Metro was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Metro loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Metro onto first
- The questions to win, in the order to win them
- What to publish on Metro's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: coloured category tag above the headline, bold two-line white headline in the lower third.
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “Actrice Loes Haverkort heeft op tv openhartig verteld over een tumor in haar hoofd”.
4 carousels, 1 reel across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 118 words on average.
11.7 posts a week between 6 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 26× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Actrice Loes Haverkort heeft op tv openhartig verteld over …”, 0.2% ER.
“Haardhout bestellen?”, 0.0% ER.
Lifestyle posts average 0.1%, educational posts 0.0%: 6.4× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A full-bleed photograph carries a small coloured category tag above a bold two-line headline in the lower third, with the globe logo centred at the foot of the frame.
Voice
“A calm Dutch news desk voice that leads with the fact, adds context in short paragraphs and lets the affected person speak for the story.”
Recurring marks
- 01coloured category tag above the headline
- 02bold two-line white headline in the lower third
- 03globe logo centred at the bottom
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Dutch online news media, Metro is named in 1 of 6 answers.
Metro is fourth. NOS is named almost twice as often.
- 01 NOS 100% #1.3
- 02 NU.nl 100% #1.7
- 03 RTL Nieuws 33% #3.0
- 04 Metro YOU 17% #4.0
- 05 De Telegraaf 17% #3.0
- 06 NRC 17% #3.0
Buyers asked. AI answered. Metro was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 17
A 6-colour palette held across 7 posts (consistency 0.17). Recurring marks: coloured category tag above the headline, bold two-line white headline in the lower third.
Fix in full reportHook strengthBest post vs. median 6
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “Actrice Loes Haverkort heeft op tv openhartig verteld over een tumor in haar hoofd”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 15
0 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 118 words on average.
CTA templatesCadencePosts per week 95
11.7 posts a week between 6 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 26× the engagement of your weakest.
#1 · 0.2%
A full-bleed photograph carries a small coloured category tag above a bold two-line headline in the lower third, with the globe logo centred at the foot of the frame.
“A calm Dutch news desk voice that leads with the fact, adds context in short paragraphs and lets the affected person speak for the story.”