When buyers ask AI about pharmaceutical drugs and medicines, Merck is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Merck.
Read from the 5 answers that named Merck.
AI links Merck with this more than any other theme, and rarely credits it for widely used. The full report shows the exact wording from each answer.
Merck leads. AstraZeneca is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 MerckYou 83% #1.6
- 02 AstraZeneca 67% #2.0
- 03 Bristol Myers Squibb 67% #3.0
- 04 Genentech 50% #3.7
- 05 Pfizer 33% #6.0
- 06 Ferring 17% #2.0
Buyers asked. AI answered. Merck was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Merck loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Merck onto first
- The questions to win, in the order to win them
- What to publish on Merck's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.34). Recurring marks: Real scientists shown walking and talking, Large white tagline over a close-up of a researcher.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Think high LDL cholesterol only affects certain people? Think again.”.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 40 words on average.
2.5 posts a week between 25 Oct and 8 Nov.
Your best post earned 2.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Think high LDL cholesterol only affects certain people? Thi…”, 0.1% ER.
“curiosity becomes innovation”, 0.0% ER.
Educational posts average 0.1%, inspirational posts 0.1%: 1.9× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A real scientist framed calmly in a lab setting, with generous negative space and one short line of text carrying the message.
Voice
“Measured and earnest, a company speaking as we about its scientists and the patients they serve, with no slang and no emoji.”
Recurring marks
- 01Real scientists shown walking and talking
- 02Large white tagline over a close-up of a researcher
- 03Teal accent and small graphic element
- 04Merck logo badge or corner logo
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about pharmaceutical drugs and medicines, Merck is named in 5 of 6 answers.
Merck leads. AstraZeneca is next.
- 01 Merck YOU 83% #1.6
- 02 AstraZeneca 67% #2.0
- 03 Bristol Myers Squibb 67% #3.0
- 04 Genentech 50% #3.7
- 05 Pfizer 33% #6.0
- 06 Ferring 17% #2.0
Buyers asked. AI answered. Merck was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 34
A 6-colour palette held across 7 posts (consistency 0.34). Recurring marks: Real scientists shown walking and talking, Large white tagline over a close-up of a researcher.
Fix in full reportHook strengthBest post vs. median 80
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Think high LDL cholesterol only affects certain people? Think again.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 11
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 40 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 25 Oct and 8 Nov.
Best posting windowsYour best post earned 2.4× the engagement of your weakest.
#1 · 0.1%
A real scientist framed calmly in a lab setting, with generous negative space and one short line of text carrying the message.
“Measured and earnest, a company speaking as we about its scientists and the patients they serve, with no slang and no emoji.”