When buyers ask AI about Mental health charity, Mental Health UK is not in the answers yet.
Mind is named in 83% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Mental Health UK yet.
Nothing to read yet. This fills in as soon as AI names Mental Health UK.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Mental Health UK was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Mental Health UK
Mind leads. Mental Health UK can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Mind 83% #2.6
- 02 NHS 50% #2.0
- 03 Samaritans 50% #2.3
- 04 Place2Be 33% #1.5
- 05 YoungMinds 33% #1.5
- — Mental Health UKYou 0% Not named
Buyers asked. AI answered. Mental Health UK was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Mental Health UK is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Mental Health UK onto first
- The questions to win, in the order to win them
- What to publish on Mental Health UK's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: bold sans-serif headings, high-contrast black and white text.
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Normal thinking vs Borderline thinking”.
3 images, 2 reels across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0–6 hashtags per post. 6 words on average.
0.1 posts a week between 21 Jun and 19 Feb. Less than one post a week.
Your best post earned 4.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Normal thinking vs Borderline thinking”, 0.4% ER.
Educational posts average 0.2%, user generated style posts 0.1%: 2.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Text carries the post: a bold headline stacked over a list or definition, with little imagery.
Voice
“Barely there: a hashtag string or a single line, letting the graphic do the talking.”
Recurring marks
- 01bold sans-serif headings
- 02high-contrast black and white text
- 03plain-language mental health explanations
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Mental health charity, Mental Health UK is not in the answers yet.
Mind leads. Mental Health UK can enter with one mention.
- 01 Mind 83% #2.6
- 02 NHS 50% #2.0
- 03 Samaritans 50% #2.3
- 04 Place2Be 33% #1.5
- 05 YoungMinds 33% #1.5
- — Mental Health UK YOU 0% Not named
Buyers asked. AI answered. Mental Health UK was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 15
A 6-colour palette held across 7 posts (consistency 0.15). Recurring marks: bold sans-serif headings, high-contrast black and white text.
Fix in full reportHook strengthBest post vs. median 33
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Normal thinking vs Borderline thinking”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 reels across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
2 of 5 captions ask the reader to do anything. 0–6 hashtags per post. 6 words on average.
CTA templatesCadencePosts per week 15
0.1 posts a week between 21 Jun and 19 Feb. Less than one post a week.
Best posting windowsYour best post earned 4.1× the engagement of your weakest.
#1 · 0.4%
Text carries the post: a bold headline stacked over a list or definition, with little imagery.
“Barely there: a hashtag string or a single line, letting the graphic do the talking.”