When buyers ask AI about mental health charity, Mental Health Foundation is not in the answers yet.
Mind is named in 83% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Mental Health Foundation yet.
Nothing to read yet. This fills in as soon as AI names Mental Health Foundation.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Mental Health Foundation was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Mental Health Foundation
Mind leads. Mental Health Foundation can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Mind 83% #1.6
- 02 NHS 67% #1.5
- 03 Samaritans 50% #2.3
- 04 YoungMinds 17% #1.0
- 05 Childline 17% #2.0
- — Mental Health FoundationYou 0% Not named
Buyers asked. AI answered. Mental Health Foundation was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Mental Health Foundation is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
-
Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Mental Health Foundation onto first
- The questions to win, in the order to win them
- What to publish on Mental Health Foundation's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.18). Recurring marks: deep purple as the main brand colour, hand-drawn doodles and speech bubbles.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Stress: myths vs facts”.
3 carousels, 2 images across 5 posts. reels untested.
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 57 words on average.
3.7 posts a week between 30 Oct and 8 Nov.
Your best post earned 5.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Stress: myths vs facts”, 0.1% ER.
“I wanted to turn one of the hardest chapters of my life int…”, 0.0% ER.
Educational posts average 0.1%, inspirational posts 0.0%: 2.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A large headline or human photo over a solid purple band, with a zigzag-edged panel carrying the message and the logo in a corner.
Voice
“A gentle, encouraging friend who names the issue plainly and then reminds the reader that talking about it helps.”
Recurring marks
- 01deep purple as the main brand colour
- 02hand-drawn doodles and speech bubbles
- 03zigzag-edged purple panel at the bottom
- 04burned-in subtitles on video
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about mental health charity, Mental Health Foundation is not in the answers yet.
Mind leads. Mental Health Foundation can enter with one mention.
- 01 Mind 83% #1.6
- 02 NHS 67% #1.5
- 03 Samaritans 50% #2.3
- 04 YoungMinds 17% #1.0
- 05 Childline 17% #2.0
- — Mental Health Foundation YOU 0% Not named
Buyers asked. AI answered. Mental Health Foundation was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Eight posts, scored on five things.
Visual identityPalette, layout, marks 18
A 6-colour palette held across 8 posts (consistency 0.18). Recurring marks: deep purple as the main brand colour, hand-drawn doodles and speech bubbles.
Fix in full reportHook strengthBest post vs. median 51
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Stress: myths vs facts”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 images across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 59
3 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 57 words on average.
CTA templatesCadencePosts per week 79
3.7 posts a week between 30 Oct and 8 Nov.
Best posting windowsYour best post earned 5.4× the engagement of your weakest.
#1 · 0.1%
A large headline or human photo over a solid purple band, with a zigzag-edged panel carrying the message and the logo in a corner.
“A gentle, encouraging friend who names the issue plainly and then reminds the reader that talking about it helps.”