Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: text overlays, brand logo prominent.
Your best post earns 1.3% engagement; the median post 0.9%.
2 images, 2 reels, 1 carousel across 5 posts.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 39 words on average.
4.4 posts a week between 22 Oct and 30 Oct.
Your best post earned 7.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlay”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“authoritative”
Recurring marks
- 01text overlays
- 02brand logo prominent
- 03office setting
- 04award/cultural moments
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 27
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: text overlays, brand logo prominent.
Fix in full reportHook strengthBest post vs. median 69
Your best post earns 1.3% engagement; the median post 0.9%.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 reels, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 39 words on average.
CTA templatesCadencePosts per week 92
4.4 posts a week between 22 Oct and 30 Oct.
Best posting windowsYour best post earned 7.4× the engagement of your weakest.
#1 · 1.3%
“authoritative”