Three posts, scored on five things.
Read from their three most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.60 across 3 posts. Recurring marks: use of text overlays, focus on group activities.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “POV: you found your people”.
3 of 3 posts are reels. carousels and images untested.
2 of 3 captions ask the reader to do anything. 0 hashtags per post. 36 words on average.
0.3 posts a week between 2 Apr and 4 Jun. Less than one post a week.
Your best post earned 4.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 3 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“POV: you found your people”, 0.1% ER.
“Making friends in Birmingham”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
rule of thirds with a focus on group activities and scenes
Voice
“You + new friends + shared experiences = memories that make life feel just right.”
Recurring marks
- 01use of text overlays
- 02focus on group activities
- 03lifestyle aesthetic
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesThree posts, scored on five things.
Visual identityPalette, layout, marks 60
Visual consistency 0.60 across 3 posts. Recurring marks: use of text overlays, focus on group activities.
Fix in full reportHook strengthBest post vs. median 40
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “POV: you found your people”.
Hook formulasFormat rangeReel · Carousel · Image 20
3 of 3 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 50
2 of 3 captions ask the reader to do anything. 0 hashtags per post. 36 words on average.
CTA templatesCadencePosts per week 18
0.3 posts a week between 2 Apr and 4 Jun. Less than one post a week.
Best posting windowsYour best post earned 4.3× the engagement of your weakest.
#1 · 0.1%
rule of thirds with a focus on group activities and scenes
“You + new friends + shared experiences = memories that make life feel just right.”