When buyers ask AI about digital news subscription, Mediapart is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Mediapart.
Read from the 6 answers that named Mediapart.
AI links Mediapart with this more than any other theme, and rarely credits it for editorial independence. The full report shows the exact wording from each answer.
Mediapart leads. Le Monde is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 MediapartYou 100% #1.2
- 02 Le Monde 67% #2.0
- 03 Blast 50% #2.0
- 04 Le Canard enchaîné 33% #3.0
- 05 Reporterre 33% #3.0
- 06 AFP 17% #3.0
Mediapart loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Mediapart onto first
- The questions to win, in the order to win them
- What to publish on Mediapart's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: bold headline block with a clear claim, Mediapart wordmark or logo on every frame.
Your best post earns 2.5% engagement; the median post 0.1%. The one that landed opened with “Six ans après, les policiers qui ont tabassé Michel Zecler sont jugés devant une cour criminelle”.
5 of 5 posts are carousels. reels and images untested.
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 70 words on average.
35.0 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 78× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Six ans après, les policiers qui ont tabassé Michel Zecler …”, 2.5% ER.
“Pour semer le chaos à Kyiv, la Russie s'attaque à ses ponts”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Each post is built as a headline block on a clean photograph, so the claim is read first and the image sets the scene.
Voice
“A newsroom speaking about itself in the third person: it states the event with its dates and places in plain French, then points readers to the full article on Mediapart.”
Recurring marks
- 01bold headline block with a clear claim
- 02Mediapart wordmark or logo on every frame
- 03single strong photo with no collage
- 04large italic serif quote as the headline in interviews
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about digital news subscription, Mediapart is named in 6 of 6 answers.
Mediapart leads. Le Monde is next.
- 01 Mediapart YOU 100% #1.2
- 02 Le Monde 67% #2.0
- 03 Blast 50% #2.0
- 04 Le Canard enchaîné 33% #3.0
- 05 Reporterre 33% #3.0
- 06 AFP 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 22
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: bold headline block with a clear claim, Mediapart wordmark or logo on every frame.
Fix in full reportHook strengthBest post vs. median 2
Your best post earns 2.5% engagement; the median post 0.1%. The one that landed opened with “Six ans après, les policiers qui ont tabassé Michel Zecler sont jugés devant une cour criminelle”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 71
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 70 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 78× the engagement of your weakest.
#1 · 2.5%
Each post is built as a headline block on a clean photograph, so the claim is read first and the image sets the scene.
“A newsroom speaking about itself in the third person: it states the event with its dates and places in plain French, then points readers to the full article on Mediapart.”