When buyers ask AI about humanitarian medical aid charity, Médecins du Monde is named in 1 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Médecins Sans Frontières and International Committee of the Red Cross are named more often.
AI names Médecins du Monde in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Médecins du Monde.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Médecins du Monde is number 7. Médecins Sans Frontières is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Médecins Sans Frontières 100% #1.0
- 02 International Committee of the Red Cross 67% #2.5
- 03 Indian Red Cross Society 67% #3.5
- 04 International Rescue Committee 33% #3.0
- 05 Partners In Health 33% #4.0
- 07 Médecins du MondeYou 17% #2.0
Buyers asked. AI answered. Médecins du Monde was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Médecins du Monde loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Médecins du Monde onto first
- The questions to win, in the order to win them
- What to publish on Médecins du Monde's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: white capital headline over a documentary photo, red headline band with torn-paper edge.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “GAZA : 1 MILLION DE CONSULTATIONS REALISEES”.
2 reels, 2 carousels, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 91 words on average.
2.2 posts a week between 21 Oct and 6 Nov.
Your best post earned 6.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“GAZA : 1 MILLION DE CONSULTATIONS REALISEES”, 0.3% ER.
“Les seismes qui ont frappe le nord du Venezuela le 24 juin”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A real field or protest photo fills the frame, with a bold capital headline or tilted label layered over it and the organisation logo at an edge.
Voice
“An institutional voice that states the crisis plainly, names the people affected, and then says what the organisation is doing.”
Recurring marks
- 01white capital headline over a documentary photo
- 02red headline band with torn-paper edge
- 03tilted white label carrying the campaign line
- 04photo credit shown on the image
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about humanitarian medical aid charity, Médecins du Monde is named in 1 of 6 answers.
Médecins du Monde is number 7. Médecins Sans Frontières is named almost twice as often.
- 01 Médecins Sans Frontières 100% #1.0
- 02 International Committee of the Red Cross 67% #2.5
- 03 Indian Red Cross Society 67% #3.5
- 04 International Rescue Committee 33% #3.0
- 05 Partners In Health 33% #4.0
- 07 Médecins du Monde YOU 17% #2.0
Buyers asked. AI answered. Médecins du Monde was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 25
A 6-colour palette held across 7 posts (consistency 0.25). Recurring marks: white capital headline over a documentary photo, red headline band with torn-paper edge.
Fix in full reportHook strengthBest post vs. median 47
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “GAZA : 1 MILLION DE CONSULTATIONS REALISEES”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 carousels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 56
3 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 91 words on average.
CTA templatesCadencePosts per week 52
2.2 posts a week between 21 Oct and 6 Nov.
Best posting windowsYour best post earned 6.2× the engagement of your weakest.
#1 · 0.3%
A real field or protest photo fills the frame, with a bold capital headline or tilted label layered over it and the organisation logo at an edge.
“An institutional voice that states the crisis plainly, names the people affected, and then says what the organisation is doing.”