When buyers ask AI about fast food restaurant chain, McDonald’s is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to McDonald’s.
Read from the 6 answers that named McDonald’s.
AI links McDonald’s with this more than any other theme, and rarely credits it for simple single-burger choice. The full report shows the exact wording from each answer.
McDonald’s leads. Dunkin' is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 McDonald’sYou 100% #1.3
- 02 Dunkin' 50% #2.3
- 03 KFC 33% #1.0
- 04 Burger King 33% #3.0
- 05 Domino's 17% #2.0
- 06 Starbucks 17% #2.0
McDonald’s loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get McDonald’s onto first
- The questions to win, in the order to win them
- What to publish on McDonald’s's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.10). Recurring marks: crew member voice reacting to the food, holiday gift bows on seasonal products.
Your best post earns 1.6% engagement; the median post 0.1%. The one that landed opened with “all-new holiday drinks for anyone on the thirsty list”.
3 reels, 2 images across 5 posts. carousels untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 8 words on average.
5.0 posts a week between 2 Nov and 9 Nov.
Your best post earned 85× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“all-new holiday drinks for anyone on the thirsty list”, 1.6% ER.
“Why does a quarter pounder w cheese hit like nobody's busin…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Products or characters sit centred and large, with a headline or caption band kept to the top or bottom edge.
Voice
“Short, informal and warm, like a crew member talking to a friend about the food, with a light joke and no hard sell.”
Recurring marks
- 01crew member voice reacting to the food
- 02holiday gift bows on seasonal products
- 03credit each fan creator by handle
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about fast food restaurant chain, McDonald’s is named in 6 of 6 answers.
McDonald’s leads. Dunkin' is next.
- 01 McDonald’s YOU 100% #1.3
- 02 Dunkin' 50% #2.3
- 03 KFC 33% #1.0
- 04 Burger King 33% #3.0
- 05 Domino's 17% #2.0
- 06 Starbucks 17% #2.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 10
A 6-colour palette held across 7 posts (consistency 0.10). Recurring marks: crew member voice reacting to the food, holiday gift bows on seasonal products.
Fix in full reportHook strengthBest post vs. median 8
Your best post earns 1.6% engagement; the median post 0.1%. The one that landed opened with “all-new holiday drinks for anyone on the thirsty list”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 8 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 2 Nov and 9 Nov.
Best posting windowsYour best post earned 85× the engagement of your weakest.
#1 · 1.6%
Products or characters sit centred and large, with a headline or caption band kept to the top or bottom edge.
“Short, informal and warm, like a crew member talking to a friend about the food, with a light joke and no hard sell.”