Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.13). Recurring marks: month-themed campaigns, shelter partnerships.
Your best post earns 2.4% engagement; the median post 1.0%. The one that landed opened with “Spooky szn is in full effect!”.
2 carousels, 2 reels, 1 image across 5 posts.
4 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 25 words on average.
2.5 posts a week between 14 Oct and 28 Oct.
Your best post earned 4.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Spooky szn is in full effect!”, 2.4% ER.
“reveal of redesigned packaging”, 0.6% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
diagonal collage with product-focused closeups and seasonal props
Voice
“first-person storytelling with occasional second-person prompts”
Recurring marks
- 01month-themed campaigns
- 02shelter partnerships
- 03seasonal aesthetics
- 04diagonal collage layouts
- 05bold typography overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 13
A 6-colour palette held across 7 posts (consistency 0.13). Recurring marks: month-themed campaigns, shelter partnerships.
Fix in full reportHook strengthBest post vs. median 40
Your best post earns 2.4% engagement; the median post 1.0%. The one that landed opened with “Spooky szn is in full effect!”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 reels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 83
4 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 25 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 14 Oct and 28 Oct.
Best posting windowsYour best post earned 4.2× the engagement of your weakest.
#1 · 2.4%
diagonal collage with product-focused closeups and seasonal props
“first-person storytelling with occasional second-person prompts”