When buyers ask AI about insurance and financial services, MassMutual is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. State Farm and Boldin are named more often.
AI names MassMutual in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named MassMutual.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
MassMutual is sixth. State Farm is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 State Farm 33% #1.5
- 02 Boldin 33% #4.5
- 03 Empower 33% #4.5
- 04 USAA 33% #7.0
- 05 Fidelity 33% #8.5
- 06 MassMutualYou 17% #8.0
Buyers asked. AI answered. MassMutual was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
MassMutual loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
recommending others
- Which of the 32 websites to get MassMutual onto first
- The questions to win, in the order to win them
- What to publish on MassMutual's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.51). Recurring marks: text overlays with bold claims, use of sports jerseys.
Your best post earns 1.0% engagement; the median post 0.2%. The one that landed opened with “Believe. Again.”.
4 reels, 1 carousel across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 21 words on average.
1.4 posts a week between 18 Sept and 13 Oct.
Your best post earned 8.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Believe. Again.”, 1.0% ER.
“question in text overlay”, 0.1% ER.
Inspirational posts average 0.6%, lifestyle posts 0.3%: 2.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistently centered or rule-of-thirds compositions with a focus on key subjects.
Voice
“We speak with a confident, uplifting tone, blending professionalism with a personal touch to inspire and connect with our audience.”
Recurring marks
- 01text overlays with bold claims
- 02use of sports jerseys
- 03emotional storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about insurance and financial services, MassMutual is named in 1 of 6 answers.
MassMutual is sixth. State Farm is named almost twice as often.
- 01 State Farm 33% #1.5
- 02 Boldin 33% #4.5
- 03 Empower 33% #4.5
- 04 USAA 33% #7.0
- 05 Fidelity 33% #8.5
- 06 MassMutual YOU 17% #8.0
Buyers asked. AI answered. MassMutual was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 51
A 6-colour palette held across 7 posts (consistency 0.51). Recurring marks: text overlays with bold claims, use of sports jerseys.
Fix in full reportHook strengthBest post vs. median 21
Your best post earns 1.0% engagement; the median post 0.2%. The one that landed opened with “Believe. Again.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 21 words on average.
CTA templatesCadencePosts per week 37
1.4 posts a week between 18 Sept and 13 Oct.
Best posting windowsYour best post earned 8.7× the engagement of your weakest.
#1 · 1.0%
Consistently centered or rule-of-thirds compositions with a focus on key subjects.
“We speak with a confident, uplifting tone, blending professionalism with a personal touch to inspire and connect with our audience.”