When buyers ask AI about consumer audio headphones and speakers, Marshall is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Sony and Bose are named more often.
The one idea AI attaches to Marshall.
Read from the 4 answers that named Marshall.
AI links Marshall with this more than any other theme, and rarely credits it for strong bass tuning. The full report shows the exact wording from each answer.
Marshall is fourth. Sony is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Sony 100% #1.7
- 02 Bose 83% #2.6
- 03 Sennheiser 83% #2.6
- 04 MarshallYou 67% #3.8
- 05 JBL 33% #4.5
- 06 KEF 17% #2.0
Buyers asked. AI answered. Marshall was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Marshall loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Marshall onto first
- The questions to win, in the order to win them
- What to publish on Marshall's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: product held in hand at hip or hand height, black Marshall merchandise.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Thinking about setting a chill vibe in the bathroom?”.
3 reels, 2 images across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 32 words on average.
11.5 posts a week between 4 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 1.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Thinking about setting a chill vibe in the bathroom?”, 0.1% ER.
“We're back on the road with the mighty cancerbats”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Product is the hero, placed in the foreground of a collage or a clean lifestyle frame.
Voice
“Playful and confident, speaking as the brand about music and everyday moments, sometimes in second person and sometimes in third person about the band.”
Recurring marks
- 01product held in hand at hip or hand height
- 02black Marshall merchandise
- 03cut-paper collage backdrops
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about consumer audio headphones and speakers, Marshall is named in 4 of 6 answers.
Marshall is fourth. Sony is named more often.
- 01 Sony 100% #1.7
- 02 Bose 83% #2.6
- 03 Sennheiser 83% #2.6
- 04 Marshall YOU 67% #3.8
- 05 JBL 33% #4.5
- 06 KEF 17% #2.0
Buyers asked. AI answered. Marshall was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: product held in hand at hip or hand height, black Marshall merchandise.
Fix in full reportHook strengthBest post vs. median 76
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Thinking about setting a chill vibe in the bathroom?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 32 words on average.
CTA templatesCadencePosts per week 95
11.5 posts a week between 4 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 1.8× the engagement of your weakest.
#1 · 0.1%
Product is the hero, placed in the foreground of a collage or a clean lifestyle frame.
“Playful and confident, speaking as the brand about music and everyday moments, sometimes in second person and sometimes in third person about the band.”