Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.37). Recurring marks: co-branding with partners (e.g., Walmart), multi-brand collage layouts.
Your best post earns 1.3% engagement; the median post 0.7%. The one that landed opened with “opening question”.
4 carousels, 1 image across 5 posts. reels untested.
4 of 5 captions ask the reader to do anything. 2–6 hashtags per post. 22 words on average.
2.5 posts a week between 19 Oct and 2 Nov.
Your best post earned 2.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening question”, 1.3% ER.
“visual collage”, 0.4% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand voice”
Recurring marks
- 01co-branding with partners (e.g., Walmart)
- 02multi-brand collage layouts
- 03bold seasonal color palettes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 37
A 6-colour palette held across 7 posts (consistency 0.37). Recurring marks: co-branding with partners (e.g., Walmart), multi-brand collage layouts.
Fix in full reportHook strengthBest post vs. median 53
Your best post earns 1.3% engagement; the median post 0.7%. The one that landed opened with “opening question”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 image across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 83
4 of 5 captions ask the reader to do anything. 2–6 hashtags per post. 22 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 19 Oct and 2 Nov.
Best posting windowsYour best post earned 2.9× the engagement of your weakest.
#1 · 1.3%
“brand voice”