When buyers ask AI about Hotel and resort accommodation, Marriott Bonvoy is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Marriott Bonvoy.
Read from the 5 answers that named Marriott Bonvoy.
AI links Marriott Bonvoy with this more than any other theme, and rarely credits it for property variety. The full report shows the exact wording from each answer.
Marriott Bonvoy leads. Shangri‐La is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Marriott BonvoyYou 83% #2.5
- 02 Shangri‐La 50% #2.3
- 03 Hilton 50% #5.3
- 04 InterContinental 33% #1.0
- 05 JW Marriott 33% #1.5
- 06 MGM 33% #2.0
Buyers asked. AI answered. Marriott Bonvoy was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Marriott Bonvoy loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 5 websites to get Marriott Bonvoy onto first
- The questions to win, in the order to win them
- What to publish on Marriott Bonvoy's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “No trick. Just bonus points.”.
5 of 5 posts are reels. carousels and images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 65 words on average.
5.8 posts a week between 25 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“No trick. Just bonus points.”, 0.1% ER.
“Some memories deserve an encore.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Balanced framing with attention to detail in food and setting
Voice
“A welcoming tone that invites the audience to share their experiences and engage with the brand's offerings.”
Recurring marks
- 01Focus on luxury dining experiences
- 02Spotlighting chefs and their creativity
- 03Inviting and warm atmosphere
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Hotel and resort accommodation, Marriott Bonvoy is named in 5 of 6 answers.
Marriott Bonvoy leads. Shangri‐La is next.
- 01 Marriott Bonvoy YOU 83% #2.5
- 02 Shangri‐La 50% #2.3
- 03 Hilton 50% #5.3
- 04 InterContinental 33% #1.0
- 05 JW Marriott 33% #1.5
- 06 MGM 33% #2.0
Buyers asked. AI answered. Marriott Bonvoy was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 34
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “No trick. Just bonus points.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 95
5.8 posts a week between 25 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.2× the engagement of your weakest.
#1 · 0.1%
Balanced framing with attention to detail in food and setting
“A welcoming tone that invites the audience to share their experiences and engage with the brand's offerings.”