When buyers ask AI about outdoor apparel market, Marmot is not in the answers yet.
Decathlon is named in 100% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Marmot yet.
Nothing to read yet. This fills in as soon as AI names Marmot.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Marmot was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Marmot
Decathlon leads. Marmot can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Decathlon 100% #1.7
- 02 Wildcraft 83% #2.4
- 03 Columbia 83% #3.4
- 04 Patagonia 33% #1.5
- 05 Rab 33% #3.0
- — MarmotYou 0% Not named
Buyers asked. AI answered. Marmot was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Marmot is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
recommending others
- Which of the 29 websites to get Marmot onto first
- The questions to win, in the order to win them
- What to publish on Marmot's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.48). Recurring marks: outdoor lifestyle framing, product-first composition.
Your best post earns 0.0% engagement; the median post 0.0%.
4 carousels, 1 reel across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 30 words on average.
2.1 posts a week between 16 Oct and 2 Nov.
Your best post earned 3.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening line introduces product strength: tougher puffer”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“consistent with Marmot’s outdoor-enthusiast persona”
Recurring marks
- 01outdoor lifestyle framing
- 02product-first composition
- 03seasonal layering emphasis
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about outdoor apparel market, Marmot is not in the answers yet.
Decathlon leads. Marmot can enter with one mention.
- 01 Decathlon 100% #1.7
- 02 Wildcraft 83% #2.4
- 03 Columbia 83% #3.4
- 04 Patagonia 33% #1.5
- 05 Rab 33% #3.0
- — Marmot YOU 0% Not named
Buyers asked. AI answered. Marmot was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 48
A 6-colour palette held across 7 posts (consistency 0.48). Recurring marks: outdoor lifestyle framing, product-first composition.
Fix in full reportHook strengthBest post vs. median 72
Your best post earns 0.0% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 30 words on average.
CTA templatesCadencePosts per week 49
2.1 posts a week between 16 Oct and 2 Nov.
Best posting windowsYour best post earned 3.5× the engagement of your weakest.
#1 · 0.0%
“consistent with Marmot’s outdoor-enthusiast persona”