When buyers ask AI about dog food and pet supplies, Marleybones is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Marleybones.
Read from the 4 answers that named Marleybones.
AI links Marleybones with this more than any other theme, and rarely credits it for regulatory compliance. The full report shows the exact wording from each answer.
Marleybones leads. Pooch & Mutt is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 MarleybonesYou 67% #3.0
- 02 Pooch & Mutt 50% #3.3
- 03 Harringtons 50% #3.7
- 04 Purina 33% #1.0
- 05 Lily’s Kitchen 33% #2.0
- 06 James Wellbeloved 33% #2.5
Buyers asked. AI answered. Marleybones was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Marleybones loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 15 websites to get Marleybones onto first
- The questions to win, in the order to win them
- What to publish on Marleybones's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 5.3% engagement; the median post 0.3%. The one that landed opened with “🎃 THE ULTIMATE COSY BOO BASKET GIVEAWAY 🍂”.
3 carousels, 1 image, 1 reel across 5 posts.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 36 words on average.
7.0 posts a week between 26 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 55× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“🎃 THE ULTIMATE COSY BOO BASKET GIVEAWAY 🍂”, 5.3% ER.
“Swipe for the perfect Halloween treats!”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
seasonal and product-centric visuals with interactive prompts
Voice
“We speak directly to our audience with a playful and friendly tone, using emojis and seasonal themes to create an approachable and engaging atmosphere.”
Recurring marks
- 01seasonal themes
- 02interactive prompts
- 03playful emojis
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about dog food and pet supplies, Marleybones is named in 4 of 6 answers.
Marleybones leads. Pooch & Mutt is next.
- 01 Marleybones YOU 67% #3.0
- 02 Pooch & Mutt 50% #3.3
- 03 Harringtons 50% #3.7
- 04 Purina 33% #1.0
- 05 Lily’s Kitchen 33% #2.0
- 06 James Wellbeloved 33% #2.5
Buyers asked. AI answered. Marleybones was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 6
Your best post earns 5.3% engagement; the median post 0.3%. The one that landed opened with “🎃 THE ULTIMATE COSY BOO BASKET GIVEAWAY 🍂”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 image, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 36 words on average.
CTA templatesCadencePosts per week 95
7.0 posts a week between 26 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 55× the engagement of your weakest.
#1 · 5.3%
seasonal and product-centric visuals with interactive prompts
“We speak directly to our audience with a playful and friendly tone, using emojis and seasonal themes to create an approachable and engaging atmosphere.”