Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: logo_watermark, on-image_text_overlays.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “opening data point with statistics”.
3 carousels, 2 images across 5 posts. reels untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 350 words on average.
29.2 posts a week between 29 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 1.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Clear narrative with data points
- 02Strong visual metaphor (balloon on chair) to symbolize the '3' years
- 03Explicit CTA linking to bio for deeper read
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening data point with statistics”, 0.0% ER.
“bold_claim in headline”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
editorial_photojournalistic_with_data_overlays
Voice
“third-person”
Recurring marks
- 01logo_watermark
- 02on-image_text_overlays
- 03bold_headline_typography
- 04brand_watermark
- 05neon_green_accent_in_crypto_posts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 35
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: logo_watermark, on-image_text_overlays.
Fix in full reportHook strengthBest post vs. median 82
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “opening data point with statistics”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 images across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 350 words on average.
CTA templatesCadencePosts per week 95
29.2 posts a week between 29 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 1.7× the engagement of your weakest.
#1 · 0.0%editorial_photojournalistic_with_data_overlays
“third-person”