nayavo.
Part II · Your Instagram

Seven posts, scored on five things.

61/100
1.2M
Followers
1.0%
Best post ER
0.6%
Median ER
01Scorecard · tap to open
Visual identityPalette, layout, marks 18

A 6-colour palette held across 7 posts (consistency 0.18). Recurring marks: bold floral print, Unikko pattern.

Fix in full report
Hook strengthBest post vs. median 62

Your best post earns 1.0% engagement; the median post 0.6%. The one that landed opened with “visual surprise with pattern placement”.

Hook formulas
Format rangeReel · Carousel · Image 89

3 carousels, 1 reel, 1 image across 5 posts.

Formats to test
Captions & CTAsAsks, hashtags, length 41

2 of 5 captions ask the reader to do anything. 1–2 hashtags per post. 32 words on average.

CTA templates
CadencePosts per week 95

5.8 posts a week between 27 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows
02Posts that worked

Your best post earned 1.9× the engagement of your weakest.

#1 · 1.0%
The hook
“visual surprise with pattern placement”
Image · 28 Oct 2026 · 12,016 likes
#2 · 0.7% ER
call to action in caption
clear prize incentive
#3 · 0.6% ER
opening question
clear gift-focused narrative
03All 5 posts, by engagement
27 Oct2 Nov
Best · “visual surprise with pattern placement”, 1.0% ER.
Weakest · “color exploration”, 0.5% ER.
04Brand signature
83%
50%
50%
33%
33%

Center-focused subject with varied perspectives across posts; some close-ups of prints in context

rule_of_thirdscentereddepthlifestyle close-up
In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account
Mapped.Your position and the open ground
Ranked.Every fix, with the post it comes from
Drafted.Post ideas in your palette and voice
Included.Part of the full analysis
Generated by NayaVo from public Instagram data and live AI answers. © 2026 NayaVo™
Full report for @marimekko
5 fixes · competitors · AI answers
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