Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 5 posts (consistency 0.25). Recurring marks: seasonal festive themes, humor and lighthearted tone in haircare.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Tell us yours below. 👇”.
3 reels, 2 carousels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 3–12 hashtags per post. 74 words on average.
5.9 posts a week between 28 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 6.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Tell us yours below. 👇”, 0.2% ER.
“opening line and interactive prompt”, 0.0% ER.
Lifestyle posts average 0.1%, promotional posts 0.1%: 2.2× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“conversational”
Recurring marks
- 01seasonal festive themes
- 02humor and lighthearted tone in haircare
- 03clear promotional offers aligned with holidays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesFive posts, scored on five things.
Visual identityPalette, layout, marks 25
A 6-colour palette held across 5 posts (consistency 0.25). Recurring marks: seasonal festive themes, humor and lighthearted tone in haircare.
Fix in full reportHook strengthBest post vs. median 45
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Tell us yours below. 👇”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 3–12 hashtags per post. 74 words on average.
CTA templatesCadencePosts per week 95
5.9 posts a week between 28 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 6.0× the engagement of your weakest.
#1 · 0.2%
“conversational”