When buyers ask AI about cosmetics and skincare market, Mamaearth is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Mamaearth in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Mamaearth.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Mamaearth leads. Cetaphil is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 MamaearthYou 33% #1.0
- 02 Cetaphil 17% #1.0
- 03 Lakmé 17% #1.0
- 04 Purearth 17% #1.0
- 05 Maybelline New York 17% #2.0
- 06 Simple 17% #2.0
Buyers asked. AI answered. Mamaearth was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Mamaearth loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 29 websites to get Mamaearth onto first
- The questions to win, in the order to win them
- What to publish on Mamaearth's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: central product focus, text overlays on image.
Your best post earns 0.0% engagement; the median post 0.0%.
3 reels, 1 image, 1 carousel across 5 posts.
0 of 5 captions ask the reader to do anything. 5 hashtags per post. 20 words on average.
6.8 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“conversational”
Recurring marks
- 01central product focus
- 02text overlays on image
- 03seasonal styling
- 04brand logo presence
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about cosmetics and skincare market, Mamaearth is named in 2 of 6 answers.
Mamaearth leads. Cetaphil is next.
- 01 Mamaearth YOU 33% #1.0
- 02 Cetaphil 17% #1.0
- 03 Lakmé 17% #1.0
- 04 Purearth 17% #1.0
- 05 Maybelline New York 17% #2.0
- 06 Simple 17% #2.0
Buyers asked. AI answered. Mamaearth was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 16
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: central product focus, text overlays on image.
Fix in full reportHook strengthBest post vs. median 50
Your best post earns 0.0% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 40
0 of 5 captions ask the reader to do anything. 5 hashtags per post. 20 words on average.
CTA templatesCadencePosts per week 95
6.8 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.3× the engagement of your weakest.
#1 · 0.0%
“conversational”