When buyers ask AI about cybersecurity software, Malwarebytes is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. CrowdStrike and Kaspersky are named more often.
AI names Malwarebytes in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Malwarebytes.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Malwarebytes is fifth. CrowdStrike is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CrowdStrike 50% #1.0
- 02 Kaspersky 50% #4.3
- 03 Fortinet 50% #5.7
- 04 Quick Heal 50% #7.0
- 05 MalwarebytesYou 33% #2.5
- 06 Bitdefender 33% #3.0
Buyers asked. AI answered. Malwarebytes was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Malwarebytes loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
recommending others
- Which of the 23 websites to get Malwarebytes onto first
- The questions to win, in the order to win them
- What to publish on Malwarebytes's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.47). Recurring marks: text overlays, bold and vibrant color palettes.
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Boo! Your messages are going public. 😳”.
2 images, 2 reels, 1 carousel across 5 posts.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 24 words on average.
3.6 posts a week between 26 Oct and 5 Nov.
Your best post earned 1.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Boo! Your messages are going public. 😳”, 0.3% ER.
“bold claim in the opening line”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on key visual elements such as text overlays, logos, and illustrations.
Voice
“We speak with a confident and approachable tone, blending educational insights with a touch of humor to make cybersecurity accessible and engaging.”
Recurring marks
- 01text overlays
- 02bold and vibrant color palettes
- 03use of humor and memes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about cybersecurity software, Malwarebytes is named in 2 of 6 answers.
Malwarebytes is fifth. CrowdStrike is named more often.
- 01 CrowdStrike 50% #1.0
- 02 Kaspersky 50% #4.3
- 03 Fortinet 50% #5.7
- 04 Quick Heal 50% #7.0
- 05 Malwarebytes YOU 33% #2.5
- 06 Bitdefender 33% #3.0
Buyers asked. AI answered. Malwarebytes was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 47
A 6-colour palette held across 7 posts (consistency 0.47). Recurring marks: text overlays, bold and vibrant color palettes.
Fix in full reportHook strengthBest post vs. median 72
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Boo! Your messages are going public. 😳”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 reels, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 24 words on average.
CTA templatesCadencePosts per week 76
3.6 posts a week between 26 Oct and 5 Nov.
Best posting windowsYour best post earned 1.8× the engagement of your weakest.
#1 · 0.3%
Centered compositions with a focus on key visual elements such as text overlays, logos, and illustrations.
“We speak with a confident and approachable tone, blending educational insights with a touch of humor to make cybersecurity accessible and engaging.”