Prepared for LUCY WILLIAMS

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

587.1K

Followers

0.8%

Best post ER

0.2%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: cozy autumn aesthetics, heritage-informed storytelling.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.8% engagement; the median post 0.2%. The one that landed opened with “Things are getting cosy”.

Hook formulas

Format range

Reel · Carousel · Image

5 of 5 posts are carousels. reels and images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 88 words on average.

CTA templates

Cadence

Posts per week

1.9 posts a week between 11 Oct and 30 Oct.

Best posting windows

Posts that worked

Your best post earned 106× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.8% ERCarousel · 11 Oct 2026

The hook

“Things are getting cosy”

Why it worked

01Rich ambient interior aesthetics that evoke autumn mood
02Clear storytelling through props (books, art, lighting)

4,623 likes50 comments

#2 · 0.3% ER

story opening about hosting a Mexican feast with M&S

real-life hosting vibe

#3 · 0.2% ER

story hook

Clear product focus on handbag with visible hardware details

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“Things are getting cosy”, 0.8% ER.

Weakest

“relatable_caption”, 0.0% ER.

Pattern

Lifestyle posts average 0.4%, promotional posts 0.2%: 1.6× apart.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.23share of frame

#D2B48C71%

#2B2B2B57%

#00000043%

#7A5A3143%

#D6C6A843%

#FFFFFF43%

Look

story-led carousel frames with consistent warm ambient lighting

rule_of_thirdsoff-center framingclose-up detailgroup_centered compositionambient interior scenes

soft, natural, warm warm textures: wood, fabric, matte surfaces, natural materials subtle motion in select frames (e.g., movement blur or implied motion)

Voice

“authentic, personal, witty”

Avg caption

88 words

Language

English

craftsmanshipheritageseasonal stylingbrand collaborationsproduct storytellingrelatable everyday moments

Recurring marks

01cozy autumn aesthetics
02heritage-informed storytelling
03story-driven captions
04first-person voice
05subtle product integration

Subjects, by frequency

interior scenes

people in social or lifestyle contexts

brand products and accessories

food and dining setups

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

26/100

587.1K

Followers

0.8%

Best post ER

0.2%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 23

A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: cozy autumn aesthetics, heritage-informed storytelling.

Fix in full report

Hook strengthBest post vs. median 29

Your best post earns 0.8% engagement; the median post 0.2%. The one that landed opened with “Things are getting cosy”.

Hook formulas

Format rangeReel · Carousel · Image 20

5 of 5 posts are carousels. reels and images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 11

0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 88 words on average.

CTA templates

CadencePosts per week 45

1.9 posts a week between 11 Oct and 30 Oct.

Best posting windows

02Posts that worked

Your best post earned 106× the engagement of your weakest.

#1 · 0.8%

The hook

“Things are getting cosy”

Carousel · 11 Oct 2026 · 4,623 likes

01Rich ambient interior aesthetics that evoke autumn mood

02Clear storytelling through props (books, art, lighting)

#2 · 0.3% ER

story opening about hosting a Mexican feast with M&S

real-life hosting vibe

#3 · 0.2% ER

story hook

Clear product focus on handbag with visible hardware details

03All 5 posts, by engagement

11 Oct30 Oct

Best · “Things are getting cosy”, 0.8% ER.

Weakest · “relatable_caption”, 0.0% ER.

Pattern · Lifestyle posts average 0.4%, promotional posts 0.2%: 1.6× apart.

04Brand signature

71%

57%

43%

story-led carousel frames with consistent warm ambient lighting

rule_of_thirdsoff-center framingclose-up detailgroup_centered compositionambient interior scenes

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @lucywilliams02

5 fixes · competitors · AI answers

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