Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.40). Recurring marks: bold typography, bright color contrast.
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “opening question”.
4 images, 1 carousel across 5 posts. reels untested.
3 of 5 captions ask the reader to do anything. 5 hashtags per post. 51 words on average.
2.5 posts a week between 21 Sept and 5 Oct.
Your best post earned 2.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening question”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01bold typography
- 02bright color contrast
- 03orange brand color accent
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSix posts, scored on five things.
Visual identityPalette, layout, marks 40
A 6-colour palette held across 6 posts (consistency 0.40). Recurring marks: bold typography, bright color contrast.
Fix in full reportHook strengthBest post vs. median 80
Your best post earns 0.2% engagement; the median post 0.2%. The one that landed opened with “opening question”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 76
3 of 5 captions ask the reader to do anything. 5 hashtags per post. 51 words on average.
CTA templatesCadencePosts per week 58
2.5 posts a week between 21 Sept and 5 Oct.
Best posting windowsYour best post earned 2.5× the engagement of your weakest.
#1 · 0.2%
“brand”