Four posts, scored on four things.
Read from their four most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “36 days. One mountain. A 32-hour summit push.”.
2 images, 1 reel, 1 carousel across 4 posts.
0 of 4 captions ask the reader to do anything. 5–8 hashtags per post. 26 words on average.
4.0 posts a week between 26 Oct and 2 Nov.
Your best post earned 2.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 4 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“36 days. One mountain. A 32-hour summit push.”, 0.2% ER.
“Cold days? Sorted.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Brand voice with third-person storytelling for major announcements; casual/product-focused for features”
Recurring marks
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesFour posts, scored on four things.
Hook strengthBest post vs. median 61
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “36 days. One mountain. A 32-hour summit push.”.
Hook formulasFormat rangeReel · Carousel · Image 96
2 images, 1 reel, 1 carousel across 4 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 40
0 of 4 captions ask the reader to do anything. 5–8 hashtags per post. 26 words on average.
CTA templatesCadencePosts per week 84
4.0 posts a week between 26 Oct and 2 Nov.
Best posting windowsYour best post earned 2.9× the engagement of your weakest.
#1 · 0.2%
“Brand voice with third-person storytelling for major announcements; casual/product-focused for features”