3 posts we made for @louisonhotel
NayaVo makes it from the brand's own posts — its real product, palette and light. Free, nothing to fill in.
Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: mirror reflections showing room details, yellow accent cushions and pillows.
Your best post earns 0.4% engagement; the median post 0.3%. The one that landed opened with “Coffee solves everything.”.
5 images, 3 carousels, 2 reels across 10 posts.
3 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 55 words on average.
1.2 posts a week between 29 Jun and 28 Aug.
Your best post earned 3.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Coffee solves everything.”, 0.4% ER.
“Ease into the new season at Louison. ✨”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Balanced compositions utilizing the rule of thirds, frequently framing scenes through arched mirrors or high-angle table perspectives to create depth.
Voice
“Poetic, slow-paced, and sensory-rich storytelling. Often bilingual or alternating between French and English, using first-person plural ('we', 'our') to welcome guests into a cozy, slow-living Parisian sanctuary.”
Recurring marks
- 01mirror reflections showing room details
- 02yellow accent cushions and pillows
- 03lifestyle staging (open books, laptops, pastries) to make spaces feel lived-in
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo does
Your secret adress, where the Parisian chic meets the warmth of a family house. ⭐️ 4 Stars 🌿 Ecolabel certified
Ten posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: mirror reflections showing room details, yellow accent cushions and pillows.
Fix in full reportHook strengthBest post vs. median 76
Your best post earns 0.4% engagement; the median post 0.3%. The one that landed opened with “Coffee solves everything.”.
Hook formulasFormat rangeReel · Carousel · Image 95
5 images, 3 carousels, 2 reels across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 55 words on average.
CTA templatesCadencePosts per week 33
1.2 posts a week between 29 Jun and 28 Aug.
Best posting windowsYour best post earned 3.0× the engagement of your weakest.
#1 · 0.4%
Balanced compositions utilizing the rule of thirds, frequently framing scenes through arched mirrors or high-angle table perspectives to create depth.
“Poetic, slow-paced, and sensory-rich storytelling. Often bilingual or alternating between French and English, using first-person plural ('we', 'our') to welcome guests into a cozy, slow-living Parisian sanctuary.”