Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: bold white sans-serif text overlays on macro nature shots, egg-shaped biodegradable mycelium vessels.
Your best post earns 2.8% engagement; the median post 0.2%. The one that landed opened with “Because sustainability is more than a material.”.
6 carousels, 3 reels, 1 image across 10 posts.
2 of 10 captions ask the reader to do anything. 4–6 hashtags per post. 55 words on average.
5.1 posts a week between 17 Aug and 31 Aug. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 38× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Because sustainability is more than a material.”, 2.8% ER.
“We rarely talk about touch.”, 0.1% ER.
Product showcase posts average 0.9%, inspirational posts 0.4%: 2.4× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered or rule-of-thirds framing with shallow depth of field, often placing organic products or natural elements against soft, out-of-focus backgrounds.
Voice
“Poetic, spaced-out, and deeply respectful. Uses short, declarative sentences and generous line breaks to create a slow, contemplative reading rhythm. Often frames environmental impact through a philosophical lens, using first-person plural ('we', 'our') to invite the audience into a shared mission.”
Recurring marks
- 01bold white sans-serif text overlays on macro nature shots
- 02egg-shaped biodegradable mycelium vessels
- 03lush green plant backdrops
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: bold white sans-serif text overlays on macro nature shots, egg-shaped biodegradable mycelium vessels.
Fix in full reportHook strengthBest post vs. median 9
Your best post earns 2.8% engagement; the median post 0.2%. The one that landed opened with “Because sustainability is more than a material.”.
Hook formulasFormat rangeReel · Carousel · Image 85
6 carousels, 3 reels, 1 image across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 52
2 of 10 captions ask the reader to do anything. 4–6 hashtags per post. 55 words on average.
CTA templatesCadencePosts per week 95
5.1 posts a week between 17 Aug and 31 Aug. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 38× the engagement of your weakest.
#1 · 2.8%
Centered or rule-of-thirds framing with shallow depth of field, often placing organic products or natural elements against soft, out-of-focus backgrounds.
“Poetic, spaced-out, and deeply respectful. Uses short, declarative sentences and generous line breaks to create a slow, contemplative reading rhythm. Often frames environmental impact through a philosophical lens, using first-person plural ('we', 'our') to invite the audience into a shared mission.”