Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.20 across 6 posts. Recurring marks: bold sponsor branding, consistent event branding.
Your best post earns 0.4% engagement; the median post 0.0%. The one that landed opened with “Who said workwear has to be boring?”.
3 images, 2 reels across 5 posts. carousels untested.
1 of 5 captions asks the reader to do anything. 5–8 hashtags per post. 60 words on average.
5.8 posts a week between 28 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 18× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Who said workwear has to be boring?”, 0.4% ER.
“logo reveal”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“First person plural / second person blend (brand-facing)”
Recurring marks
- 01bold sponsor branding
- 02consistent event branding
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSix posts, scored on five things.
Visual identityPalette, layout, marks 20
Visual consistency 0.20 across 6 posts. Recurring marks: bold sponsor branding, consistent event branding.
Fix in full reportHook strengthBest post vs. median 8
Your best post earns 0.4% engagement; the median post 0.0%. The one that landed opened with “Who said workwear has to be boring?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 reels across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 5–8 hashtags per post. 60 words on average.
CTA templatesCadencePosts per week 95
5.8 posts a week between 28 Oct and 3 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 18× the engagement of your weakest.
#1 · 0.4%
“First person plural / second person blend (brand-facing)”