When buyers ask AI about packaged green tea, Lipton is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Lipton.
Read from the 6 answers that named Lipton.
AI links Lipton with this more than any other theme, and rarely credits it for taste. The full report shows the exact wording from each answer.
Lipton leads. Tetley is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 LiptonYou 100% #1.2
- 02 Tetley 100% #1.8
- 03 Organic India 67% #3.0
- 04 Wagh Bakri 50% #3.3
Lipton loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Lipton onto first
- The questions to win, in the order to win them
- What to publish on Lipton's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: monochrome green styling that matches the product, yellow flowers as a colour accent.
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Fresh, bright, and perfectly brewed”.
3 reels, 2 images across 5 posts. carousels untested.
0 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 13 words on average.
0.1 posts a week between 26 Sept and 25 May. Less than one post a week.
Your best post earned 3.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Fresh, bright, and perfectly brewed”, 0.3% ER.
“Alerte météo”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
product or prop as the hero, set in a monochrome green scene with a single bright accent
Voice
“Short, upbeat and friendly: one line with an emoji and a seasonal or weather cue, speaking to the reader directly.”
Recurring marks
- 01monochrome green styling that matches the product
- 02yellow flowers as a colour accent
- 03curved Two Cups To Goodness headline on set
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about packaged green tea, Lipton is named in 6 of 6 answers.
Lipton leads. Tetley is next.
- 01 Lipton YOU 100% #1.2
- 02 Tetley 100% #1.8
- 03 Organic India 67% #3.0
- 04 Wagh Bakri 50% #3.3
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 28
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: monochrome green styling that matches the product, yellow flowers as a colour accent.
Fix in full reportHook strengthBest post vs. median 60
Your best post earns 0.3% engagement; the median post 0.2%. The one that landed opened with “Fresh, bright, and perfectly brewed”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 16
0 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 13 words on average.
CTA templatesCadencePosts per week 13
0.1 posts a week between 26 Sept and 25 May. Less than one post a week.
Best posting windowsYour best post earned 3.5× the engagement of your weakest.
#1 · 0.3%
product or prop as the hero, set in a monochrome green scene with a single bright accent
“Short, upbeat and friendly: one line with an emoji and a seasonal or weather cue, speaking to the reader directly.”