When buyers ask AI about pet food and supplies, Lily's Kitchen is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Lily's Kitchen in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Lily's Kitchen.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Lily's Kitchen leads. Applaws is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Lily's KitchenYou 33% #2.5
- 02 Applaws 33% #2.5
- 03 Hill’s Science Plan 33% #2.5
- 04 Royal Canin 33% #2.5
- 05 Forthglade 33% #3.0
- 06 Pooch & Mutt 33% #3.0
Buyers asked. AI answered. Lily's Kitchen was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Lily's Kitchen loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 22 websites to get Lily's Kitchen onto first
- The questions to win, in the order to win them
- What to publish on Lily's Kitchen's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “Celebratory theme tied to a specific day”.
3 reels, 2 carousels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 3 hashtags per post. 22 words on average.
3.9 posts a week between 22 Oct and 31 Oct.
Your best post earned 11× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Celebratory theme tied to a specific day”, 0.3% ER.
“We asked some of our furry friends to rate their daily rout…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Focus on pets in engaging and relatable scenarios, often with seasonal or thematic elements.
Voice
“Second person, engaging and playful, often incorporating emojis and questions to encourage interaction.”
Recurring marks
- 01seasonal themes
- 02playful captions
- 03pet-focused visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about pet food and supplies, Lily's Kitchen is named in 2 of 6 answers.
Lily's Kitchen leads. Applaws is next.
- 01 Lily's Kitchen YOU 33% #2.5
- 02 Applaws 33% #2.5
- 03 Hill’s Science Plan 33% #2.5
- 04 Royal Canin 33% #2.5
- 05 Forthglade 33% #3.0
- 06 Pooch & Mutt 33% #3.0
Buyers asked. AI answered. Lily's Kitchen was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 12
Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “Celebratory theme tied to a specific day”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
3 of 5 captions ask the reader to do anything. 3 hashtags per post. 22 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 22 Oct and 31 Oct.
Best posting windowsYour best post earned 11× the engagement of your weakest.
#1 · 0.3%
Focus on pets in engaging and relatable scenarios, often with seasonal or thematic elements.
“Second person, engaging and playful, often incorporating emojis and questions to encourage interaction.”