Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: seasonal colour palettes that match each holiday, hero product framed alone or in a tiered display.
Your best post earns 5.0% engagement; the median post 0.3%. The one that landed opened with “G I V E A W A Y”.
2 carousels, 2 reels, 1 image across 5 posts.
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 42 words on average.
3.9 posts a week between 31 Oct and 9 Nov.
Your best post earned 134× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“G I V E A W A Y”, 5.0% ER.
“Light the candles, pass the chocolates”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Products fill the frame, usually one hero item shown close and centred against a seasonal backdrop.
Voice
“We speak as the makers, with a playful seasonal opener followed by a plain offer or invitation to shop.”
Recurring marks
- 01seasonal colour palettes that match each holiday
- 02hero product framed alone or in a tiered display
- 03behind-the-scenes shots of the Brooklyn factory
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 28
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: seasonal colour palettes that match each holiday, hero product framed alone or in a tiered display.
Fix in full reportHook strengthBest post vs. median 7
Your best post earns 5.0% engagement; the median post 0.3%. The one that landed opened with “G I V E A W A Y”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 reels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 82
4 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 42 words on average.
CTA templatesCadencePosts per week 81
3.9 posts a week between 31 Oct and 9 Nov.
Best posting windowsYour best post earned 134× the engagement of your weakest.
#1 · 5.0%
Products fill the frame, usually one hero item shown close and centred against a seasonal backdrop.
“We speak as the makers, with a playful seasonal opener followed by a plain offer or invitation to shop.”