When buyers ask AI about identity protection software, LifeLock is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to LifeLock.
Read from the 5 answers that named LifeLock.
AI links LifeLock with this more than any other theme, and rarely credits it for restoration assistance. The full report shows the exact wording from each answer.
LifeLock leads. Aura is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 LifeLockYou 83% #2.8
- 02 Aura 83% #1.4
- 03 Identity Guard 50% #4.3
- 04 IdentityForce 50% #5.0
- 05 Experian 33% #1.5
- 06 Coveron 33% #2.0
Buyers asked. AI answered. LifeLock was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
LifeLock loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy2 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 7 websites to get LifeLock onto first
- The questions to win, in the order to win them
- What to publish on LifeLock's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.54). Recurring marks: consistent use of text overlays, bold claims in text.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “The scariest thing this Halloween isn't ghosts or ghouls — it's data brokers.”.
3 reels, 1 image, 1 carousel across 5 posts.
5 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 64 words on average.
5.0 posts a week between 30 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 8.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The scariest thing this Halloween isn't ghosts or ghouls — …”, 0.0% ER.
“Bold claim about identity theft”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered subjects with a focus on key elements like text overlays, products, or people.
Voice
“We speak directly to our audience, using clear and concise language to educate and empower them to take control of their online safety.”
Recurring marks
- 01consistent use of text overlays
- 02bold claims in text
- 03professional and clean visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about identity protection software, LifeLock is named in 5 of 6 answers.
LifeLock leads. Aura is next.
- 01 LifeLock YOU 83% #2.8
- 02 Aura 83% #1.4
- 03 Identity Guard 50% #4.3
- 04 IdentityForce 50% #5.0
- 05 Experian 33% #1.5
- 06 Coveron 33% #2.0
Buyers asked. AI answered. LifeLock was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 54
A 6-colour palette held across 7 posts (consistency 0.54). Recurring marks: consistent use of text overlays, bold claims in text.
Fix in full reportHook strengthBest post vs. median 63
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “The scariest thing this Halloween isn't ghosts or ghouls — it's data brokers.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 75
5 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 64 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 30 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 8.0× the engagement of your weakest.
#1 · 0.0%
Centered subjects with a focus on key elements like text overlays, products, or people.
“We speak directly to our audience, using clear and concise language to educate and empower them to take control of their online safety.”