Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: employee spotlight, career progression focus.
Your best post earns 3.0% engagement; the median post 1.5%. The one that landed opened with “group-wide reveal of costumes”.
2 reels, 2 carousels, 1 image across 5 posts.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 147 words on average.
2.9 posts a week between 21 Oct and 2 Nov.
Your best post earned 4.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“group-wide reveal of costumes”, 3.0% ER.
“story”, 0.6% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered portraits and group scenes with natural light
Voice
“first person”
Recurring marks
- 01employee spotlight
- 02career progression focus
- 03brand culture emphasis
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 35
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: employee spotlight, career progression focus.
Fix in full reportHook strengthBest post vs. median 50
Your best post earns 3.0% engagement; the median post 1.5%. The one that landed opened with “group-wide reveal of costumes”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 carousels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 147 words on average.
CTA templatesCadencePosts per week 64
2.9 posts a week between 21 Oct and 2 Nov.
Best posting windowsYour best post earned 4.9× the engagement of your weakest.
#1 · 3.0%
centered portraits and group scenes with natural light
“first person”