When buyers ask AI about management consulting services, FTI Consulting is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. BCG and PwC are named more often.
AI names FTI Consulting in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named FTI Consulting.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
FTI Consulting is sixth. BCG is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 BCG 50% #4.0
- 02 PwC 50% #10.3
- 03 KPMG 33% #2.0
- 04 Deloitte 33% #2.5
- 05 McKinsey 33% #2.5
- 06 FTI ConsultingYou 17% #6.0
Buyers asked. AI answered. FTI Consulting was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
FTI Consulting loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 37 websites to get FTI Consulting onto first
- The questions to win, in the order to win them
- What to publish on FTI Consulting's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.56). Recurring marks: text overlays with professional fonts, use of vibrant colors.
Your best post earns 1.5% engagement; the median post 1.2%. The one that landed opened with “Can you guess the location of this FTI Consulting office?”.
3 carousels, 2 reels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 58 words on average.
2.3 posts a week between 15 Oct and 30 Oct.
Your best post earned 1.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Can you guess the location of this FTI Consulting office?”, 1.5% ER.
“A Day in the Life with Jeanne, a Consultant in Paris”, 0.9% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on people and professional settings
Voice
“We speak directly to our audience with a professional yet approachable tone, blending personal stories with brand values.”
Recurring marks
- 01text overlays with professional fonts
- 02use of vibrant colors
- 03focus on people and community
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about management consulting services, FTI Consulting is named in 1 of 6 answers.
FTI Consulting is sixth. BCG is named almost twice as often.
- 01 BCG 50% #4.0
- 02 PwC 50% #10.3
- 03 KPMG 33% #2.0
- 04 Deloitte 33% #2.5
- 05 McKinsey 33% #2.5
- 06 FTI Consulting YOU 17% #6.0
Buyers asked. AI answered. FTI Consulting was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 56
A 6-colour palette held across 7 posts (consistency 0.56). Recurring marks: text overlays with professional fonts, use of vibrant colors.
Fix in full reportHook strengthBest post vs. median 81
Your best post earns 1.5% engagement; the median post 1.2%. The one that landed opened with “Can you guess the location of this FTI Consulting office?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 58 words on average.
CTA templatesCadencePosts per week 54
2.3 posts a week between 15 Oct and 30 Oct.
Best posting windowsYour best post earned 1.6× the engagement of your weakest.
#1 · 1.5%
Centered compositions with a focus on people and professional settings
“We speak directly to our audience with a professional yet approachable tone, blending personal stories with brand values.”