Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Symmetrical framing with glass bottle vases and pink flowers, Coffee bags held in front of a rustic brick wall.
Your best post earns 2.1% engagement; the median post 0.6%. The one that landed opened with “Hyvää keskikesän juhlaa paahtimolta ja kahvilalta...”.
6 carousels, 4 images across 10 posts. reels untested.
8 of 10 captions ask the reader to do anything. 0–4 hashtags per post. 140 words on average.
1.4 posts a week between 15 Jun and 5 Aug.
Your best post earned 6.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01High energy and genuine smiles from the team build a strong personal connection with the audience.
- 02Excellent natural lighting and vibrant summer colors make the post visually appealing.
- 03Subtle product placement (coffee bag and iced drink) doesn't feel overly salesy.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Hyvää keskikesän juhlaa paahtimolta ja kahvilalta...”, 2.1% ER.
“Lehmuksen nektarit on uusi mehukkaiden kahvien sarja! Siihe…”, 0.3% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered, symmetrical framing of coffee packaging, often flanked by decorative elements or held directly in the foreground to emphasize the label design.
Voice
“Warm, enthusiastic, and highly educational Finnish storytelling. Uses first-person plural ('we', 'our roastery') to build community, combined with detailed, sensory-rich descriptions of coffee flavors and technical processing methods.”
Recurring marks
- 01Symmetrical framing with glass bottle vases and pink flowers
- 02Coffee bags held in front of a rustic brick wall
- 03Vibrant, illustrated labels contrasting against warm terracotta bags
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Symmetrical framing with glass bottle vases and pink flowers, Coffee bags held in front of a rustic brick wall.
Fix in full reportHook strengthBest post vs. median 28
Your best post earns 2.1% engagement; the median post 0.6%. The one that landed opened with “Hyvää keskikesän juhlaa paahtimolta ja kahvilalta...”.
Hook formulasFormat rangeReel · Carousel · Image 69
6 carousels, 4 images across 10 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 74
8 of 10 captions ask the reader to do anything. 0–4 hashtags per post. 140 words on average.
CTA templatesCadencePosts per week 37
1.4 posts a week between 15 Jun and 5 Aug.
Best posting windowsYour best post earned 6.9× the engagement of your weakest.
#1 · 2.1%Centered, symmetrical framing of coffee packaging, often flanked by decorative elements or held directly in the foreground to emphasize the label design.
“Warm, enthusiastic, and highly educational Finnish storytelling. Uses first-person plural ('we', 'our roastery') to build community, combined with detailed, sensory-rich descriptions of coffee flavors and technical processing methods.”