When buyers ask AI about toy building sets, LEGO is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to LEGO.
Read from the 6 answers that named LEGO.
AI links LEGO with this more than any other theme, and rarely credits it for well-known brand. The full report shows the exact wording from each answer.
LEGO leads. Meccano is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 LEGOYou 100% #1.0
- 02 Meccano 50% #2.0
- 03 Mould King 17% #2.0
- 04 Arduino 17% #3.0
- 05 Faber-Castell 17% #3.0
- 06 Camlin 17% #4.0
LEGO loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get LEGO onto first
- The questions to win, in the order to win them
- What to publish on LEGO's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: centered hero framing of the model, warm cinematic grade with shallow depth of field.
Your best post earns 1.8% engagement; the median post 0.2%. The one that landed opened with “More than a player. A legacy.”.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 10 words on average.
8.8 posts a week between 5 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 19× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“More than a player. A legacy.”, 1.8% ER.
“Knitting a fall LEGO sweater”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered hero framing of one model or minifigure, often on a plain or dark backdrop
Voice
“Short and understated, a line or two that lets the visuals lead, moving between poetic and playful.”
Recurring marks
- 01centered hero framing of the model
- 02warm cinematic grade with shallow depth of field
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about toy building sets, LEGO is named in 6 of 6 answers.
LEGO leads. Meccano is next.
- 01 LEGO YOU 100% #1.0
- 02 Meccano 50% #2.0
- 03 Mould King 17% #2.0
- 04 Arduino 17% #3.0
- 05 Faber-Castell 17% #3.0
- 06 Camlin 17% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 24
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: centered hero framing of the model, warm cinematic grade with shallow depth of field.
Fix in full reportHook strengthBest post vs. median 12
Your best post earns 1.8% engagement; the median post 0.2%. The one that landed opened with “More than a player. A legacy.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 16
0 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 10 words on average.
CTA templatesCadencePosts per week 95
8.8 posts a week between 5 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 19× the engagement of your weakest.
#1 · 1.8%
Centered hero framing of one model or minifigure, often on a plain or dark backdrop
“Short and understated, a line or two that lets the visuals lead, moving between poetic and playful.”