When buyers ask AI about French online news media, Le Figaro is named in 4 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Le Monde is named more often.
The one idea AI attaches to Le Figaro.
Read from the 4 answers that named Le Figaro.
AI links Le Figaro with this more than any other theme, and rarely credits it for strong reporting. The full report shows the exact wording from each answer.
Le Figaro is second. Le Monde is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Le Monde 100% #1.0
- 02 Le FigaroYou 67% #2.7
- 03 franceinfo 67% #2.8
- 04 Les Echos 33% #3.5
- 05 Libération 33% #3.5
- 06 Mediapart 33% #4.5
Buyers asked. AI answered. Le Figaro was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Le Figaro loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
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Deciding what to look for0 of 1
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
recommending others
- Which of the 0 websites to get Le Figaro onto first
- The questions to win, in the order to win them
- What to publish on Le Figaro's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: Témoignage kicker label above the headline, Bold white quoted headline on the speaker.
Your best post earns 1.8% engagement; the median post 0.2%. The one that landed opened with “Vous avez vu les couilles qu'elle a quand elle démonte les intervieweurs ?”.
3 reels, 1 carousel, 1 image across 5 posts.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 52 words on average.
35.0 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 160× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Vous avez vu les couilles qu'elle a quand elle démonte les …”, 1.8% ER.
“«L'espace urbain n'est pas pensé pour les enfants»”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
One speaker centred against plain black, with a bold quoted headline set across the lower third and a small Témoignage kicker above it.
Voice
“A newsroom voice that reports and does not editorialise: it quotes the speaker, names the people involved and leaves the reader to draw the conclusion.”
Recurring marks
- 01Témoignage kicker label above the headline
- 02Bold white quoted headline on the speaker
- 03Figaro logo in the top corner
- 04Blue quotation mark or accent rule on quote cards
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about French online news media, Le Figaro is named in 4 of 6 answers.
Le Figaro is second. Le Monde is named more often.
- 01 Le Monde 100% #1.0
- 02 Le Figaro YOU 67% #2.7
- 03 franceinfo 67% #2.8
- 04 Les Echos 33% #3.5
- 05 Libération 33% #3.5
- 06 Mediapart 33% #4.5
Buyers asked. AI answered. Le Figaro was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 42
A 6-colour palette held across 7 posts (consistency 0.42). Recurring marks: Témoignage kicker label above the headline, Bold white quoted headline on the speaker.
Fix in full reportHook strengthBest post vs. median 9
Your best post earns 1.8% engagement; the median post 0.2%. The one that landed opened with “Vous avez vu les couilles qu'elle a quand elle démonte les intervieweurs ?”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 52 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 8 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 160× the engagement of your weakest.
#1 · 1.8%
One speaker centred against plain black, with a bold quoted headline set across the lower third and a small Témoignage kicker above it.
“A newsroom voice that reports and does not editorialise: it quotes the speaker, names the people involved and leaves the reader to draw the conclusion.”