When buyers ask AI about cryptocurrency hardware wallets, Ledger is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Ledger.
Read from the 6 answers that named Ledger.
AI links Ledger with this more than any other theme, and rarely credits it for secure element. The full report shows the exact wording from each answer.
Ledger leads. Trezor is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 LedgerYou 100% #1.2
- 02 Trezor 100% #2.0
- 03 Coldcard 33% #3.0
- 04 Tangem 17% #2.0
- 05 KeepKey 17% #3.0
- 06 SafePal 17% #3.0
Ledger loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Ledger onto first
- The questions to win, in the order to win them
- What to publish on Ledger's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.21 across 7 posts. Recurring marks: hardware wallet security messaging, Agent Intent concept.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Your money. Your messages. Your logins. Your agents. Which would you protect first?”.
5 of 5 posts are reels. carousels and images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 80 words on average.
5.1 posts a week between 22 Oct and 29 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Your money. Your messages. Your logins. Your agents. Which …”, 0.1% ER.
“on-screen caption: Thousands more watching live.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“consistent brand voice”
Recurring marks
- 01hardware wallet security messaging
- 02Agent Intent concept
- 03Op3n event showcases
- 04self-custody emphasis
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about cryptocurrency hardware wallets, Ledger is named in 6 of 6 answers.
Ledger leads. Trezor is next.
- 01 Ledger YOU 100% #1.2
- 02 Trezor 100% #2.0
- 03 Coldcard 33% #3.0
- 04 Tangem 17% #2.0
- 05 KeepKey 17% #3.0
- 06 SafePal 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 21
Visual consistency 0.21 across 7 posts. Recurring marks: hardware wallet security messaging, Agent Intent concept.
Fix in full reportHook strengthBest post vs. median 48
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Your money. Your messages. Your logins. Your agents. Which would you protect first?”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 80 words on average.
CTA templatesCadencePosts per week 95
5.1 posts a week between 22 Oct and 29 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.7× the engagement of your weakest.
#1 · 0.1%
“consistent brand voice”