When buyers ask AI about news and media, la Repubblica is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. ANSA is named more often.
AI names la Repubblica in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named la Repubblica.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
la Repubblica is second. ANSA is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ANSA 67% #3.0
- 02 la RepubblicaYou 50% #3.5
- 03 Il Sole 24 Ore 50% #4.0
- 04 Corriere della Sera 33% #1.5
- 05 RaiNews 33% #2.5
- 06 Italia Mia 33% #5.0
Buyers asked. AI answered. la Repubblica was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
la Repubblica loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy2 of 2
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Shopping for a specific need1 of 1
recommending others
- Which of the 20 websites to get la Repubblica onto first
- The questions to win, in the order to win them
- What to publish on la Repubblica's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.33). Recurring marks: consistent use of text overlays, dramatic visuals.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Personal story of a young champion”.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 98 words on average.
35.0 posts a week between 6 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Personal story of a young champion”, 0.2% ER.
“SGOMINATA LA BANDA DELLA 'MARMOTTA' CON DIECI ARRESTI”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Focused on key subjects with centered or rule-of-thirds framing
Voice
“Professional and authoritative, delivering concise and impactful messages with a focus on societal and legal issues.”
Recurring marks
- 01consistent use of text overlays
- 02dramatic visuals
- 03focus on impactful stories
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about news and media, la Repubblica is named in 3 of 6 answers.
la Repubblica is second. ANSA is named more often.
- 01 ANSA 67% #3.0
- 02 la Repubblica YOU 50% #3.5
- 03 Il Sole 24 Ore 50% #4.0
- 04 Corriere della Sera 33% #1.5
- 05 RaiNews 33% #2.5
- 06 Italia Mia 33% #5.0
Buyers asked. AI answered. la Repubblica was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 33
A 6-colour palette held across 6 posts (consistency 0.33). Recurring marks: consistent use of text overlays, dramatic visuals.
Fix in full reportHook strengthBest post vs. median 37
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Personal story of a young champion”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 12
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 98 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 6 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.1× the engagement of your weakest.
#1 · 0.2%
Focused on key subjects with centered or rule-of-thirds framing
“Professional and authoritative, delivering concise and impactful messages with a focus on societal and legal issues.”